by Kyle LaCroix | Sep 28, 2022 | Articles
Kyle Lacroix Named a Master Professional by the USPTA USPTA Names New Master Professional at 2022 World ConferenceThe United States Professional Tennis Association (USPTA) is proud to name Kyle LaCroix of Delray Beach, FL (Florida Division), a USPTA Master...
by Kyle LaCroix | Nov 30, 2020 | Articles, Player Development
Formula 1 Cars v. Tennis Players Comparing Powerhouse Vehicles and Powerhouse AthletesAt SETS Consulting, we like our analogies. Why? They are easy for those who like comparison and visualization. While you would never think that a car and a tennis player would have...
by Kyle LaCroix | Oct 7, 2020 | Articles
You Are Your Own Brand…Now What? Personal Brand and Marketing 101 From a ProAs a sports management, marketing graduate and former-tennis-professional-turned-branding-guru, I have learned extensively how competitive the sports coaching market is. What do I mean...
by Kyle LaCroix | Oct 1, 2020 | Motivation, Player Development
The Fight Against Adversity: Resiliency and Grit Resiliency; Noun: An Ability to Recover From or Adjust Easily toAdversity or ChangeResiliency is a critical part of our health, happiness and success in all aspects of life. The world is constantly changing - that we...
by Kyle LaCroix | Jul 29, 2020 | Discussion, Motivation
A Coach’s Impact Beyond the Court The Importance of Mentorship in SportsInstructor vs. MentorI once overheard an instructor during a warm up for a youth tennis class and chuckled to myself - as the kids were instructed to take the expected 2 laps (3 if it’s going to...
